Blog Posts

Are You Content Marketing? Your competition is!

ARE YOU CONTENT MARKETING? YOUR COMPETITION IS! Content Marketing is the method of capturing the attention of your target audience by providing information that fulfills a need or provides information they want. Content Marketing is not about your brand, products, or services, it’s about providing something of value to your audience that your competition is …

Lesson 7

ROI and Strategy You already know that Content Marketing is not about your brand, services, or product it’s about your audience and providing them with something your competitors are not. Along the way you will have to refine your strategy while you figure out what works and what doesn’t. To do this you will need …

Lesson 6

5 Ways To Promote Your Content to get Noticed on Social Media Getting noticed on social media is becoming more and more difficult as platforms become more crowded. So how can you stand out? Here are 5 tips to get promote your content so that you can reach your potential customers. 1. Send an Email …

Lesson 5

Lesson 5 Managing THe Content Process Managing the content process involves  creating, publishing, distributing, and measuring your content. cREATING eNGAGING cONTENT Content creating in something that you will have to make time to work on every week or month so you need a solid process to follow for research and creation of content. Below are …

Lesson 4

Lesson 4 3 Components of A WRiting Structure 1. Introduction Grab your readers attention with a question, fact, or story. Add a transition sentence that makes the reader want to keep reading. 2. SUpport The first sentence of a supporting paragraph should introduce the argument you are going to make. Each paragraph should be 2-5 …

Lesson 3

The COntent Calender Your content calendar is where you will organize the what, where, and when of your Content Marketing strategy. A content calendar allows you to visualize how you will distribute your content throughout your week, month, or year. Creating a content calendar will save you time, build consistency in terms of Brand Voice, …